The University Partnership Programme (UPP) asked Hatched to create a brand identity for the launch of their new charitable foundation. The UPP Foundation awards grants to universities, charities and other higher education areas in support of the sector as a whole, tackling issues within four main themes; ‘Access and Retention’, ‘Employability’, ‘Civic University’ and ‘Global Citizens’.

Using the chevron from the UPP logo, I created a brand identity that pays homage to the core UPP branding but balances and celebrates the Foundation’s positive offering.

Copyright © 2017 Sarah Horn Design