London advertising photographer James Williamson recently requested a minimal style rebrand.

Utilising black and white to border the brand as the two ends of the light spectrum, something all photographers have to balance. The grey symbolises the ‘everything in between’; it symbolises the placeholder for the photograph – the moment. This creates a simple, striking but neutral foundation for his colourful and magnificent work to really stand out.

No gimmicks just subtle touch points (view-finder style) and indications along with stunning imagery.


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