Since October I have been working on an identity for Hopsters, a craft beer shop in Ipswich. I used the mark and broader branding of the shop to exhibit a modern, minimal look; using the hop flower to create a bold and recognisable icon for their product. The aesthetic is simple and line-drawn with an earthy tone to represent the grounded nature as well as tying the branding to the product. To accentuate this straightforward theme, I utilised more traditional, ‘pub-style’ type relating this new, independent business to the rich brewing and drinking culture it originates in.

Copyright © 2017 Sarah Horn Design